Kategorier: Artikkelit

The store is the primary location in the grocery trade where most purchasing decisions are made, making it crucial for a brand’s position and sales. Given that the grocery trade in the Nordics is extensive in both area and number of stores, and simultaneously requires a qualified sales force with high coverage and frequency, it is often costly, time-consuming, and inefficient for a brand owner to hire their own sales force.

How an external sales force operates

Working with an external sales force means that a brand owner, instead of employing their own sales force, hires a sales company to represent its brands effectively at the store level. The sales company provides experienced staff who are trained on the brands they represent and then implement the brand owner’s plans and goals at the store level. The objective of this work in stores is to increase sales and profitability for the brand owner through qualified sales efforts and related tasks, such as sharing product and category knowledge, managing distribution structures, enhancing product visibility in stores, and activating products through various campaigns.

The advantages of Sales Support’s external sales force solution

Using Sales Support as an external sales force partner offers several advantages for brand owners in the grocery trade, such as:

• Specialization and Experience: Sales Support specializes in store sales and has highly experienced sales staff and a well-established structure.
• Time Efficiency: Free up time for a brand owner to focus on more strategic tasks such as brand building and product development.
• Sales Efficiency and Coverage: Sales Support’s position as the leading sales company in the Nordics creates the best efficiency for our clients. At Sales Support, a sales force is often divided into several assignments within a few selected categories, which creates the opportunity to be part of a larger sales force with high store coverage and frequency at a lower investment than an in-house sales force solution with similar requirements.
• Flexibility: Working with Sales Support also means increased flexibility and the ability to adapt your sales force to your needs faster and easier.

Sales Support is the brand owner’s personal sales team

Sales Support is the leading sales company in the Nordic region. With over 30 years of experience, we have established a strong presence and good relationships in all important channels. In the Nordics, Sales Support has over 300 salespeople divided into 24 sales forces who visit sales outlets in the grocery trade, convenience trade, foodservice, and pharmacies to ensure that our clients’ products reach the right customers and consumers.

With modern tools, strong sales management, and a well-established structure combined with extensive experience, deep knowledge, and good store relationships, Sales Support aims to deliver the highest possible quality to the brands we represent at every visit. We believe in transparency and long-term partnerships as a foundation, and our goal is to be the brand owner’s personal sales team, bringing great experience, expertise, and passion to maximize a brand’s growth in both the short and long term.